Question 1

Explain how cluster analysis functions.

Accepted Answer

Cluster analysis is a data analysis tech...

Question 2

Explain how automotive manufacturers such as Nissan Motor Group and Daimler AG use segmentation strategies to maximize marketing capabilities, new product development, pricing strategy, and advertising.

Accepted Answer

Automotive manufacturers such as Nissan ...

Question 3

In which of the following methods of linking individual observations both within and between clusters is similarity defined as the shortest distance from an object in a cluster to an object from another cluster?

Accepted Answer

A)   average linkage
B)   reverse motion linkage
C)   single linkage
D)   complete linkageE) A) and D)
F) B) and C)

Question 4

Ward's method measures the average distance between each observation in a cluster and a cluster centroid.

Accepted Answer

A) True 
 B)False

Question 5

The two most common techniques of cluster analysis discussed in the chapter are ________ and ________.

Accepted Answer

A)   schema comparisons; DAX functions
B)   distribution clustering; connectivity clustering
C)   centroid clustering; density clustering
D)   k-means clustering; hierarchical clusteringE) B) and D)
F) B) and C)

Question 6

In the k-means clustering analysis, the silhouette score is calculated ________.

Accepted Answer

A)   when a cluster seed is randomly selected and designated as the initial cluster centroid
B)   before the algorithm randomly assigns each observation to one of the k clusters
C)   when the analyst decides on k initial subgroups to experiment with
D)   after the cluster algorithm has assigned each observation to a clusterE) C) and D)
F) B) and C)

Question 7

The Matching coefficient approach of measuring similarity between observations

Accepted Answer

A)   is a path with right turns as if one is walking a grid in a city.
B)   measures the distance as the true straight line distance between two points.
C)   makes calculations based on how dissimilar two observations are from each other.
D)   measures the similarity between two observations with values that represent the minimum differences between two points.E) C) and D)
F) All of the above

Question 8

The first step in the k-means clustering algorithm is ________.

Accepted Answer

A)   determining the initial k clusters
B)   calculating cluster centroids (means) 
C)   recalculating and reassigning cluster centroids
D)   randomly assigning and designating a cluster seed as the initial cluster centroidE) All of the above
F) C) and D)

Question 9

Identify a true statement regarding the divisive clustering approach of hierarchical clustering.

Accepted Answer

A)   The process starts with a single cluster of 100 and ends up with 100 different clusters.
B)   All observations are assigned to a cluster that has unique and common characteristics.
C)   It is a bottom-up approach in which each observation is initially considered to be a separate cluster.
D)   At the end of the process, all observations are included in a single cluster.E) None of the above
F) A) and D)

Question 10

Describe how American Express has achieved business success through market segmentation.

Accepted Answer

American Express has achieved business s...

Question 11

Which of the following companies spent $50 million remodeling stores and training staff according to identified consumer segments, labeled as Buzz, Jill, and Barry, to enhance in-store customer experiences, resulting in a 10 percent growth in sales?

Accepted Answer

A)   RadioShack
B)   Best Buy
C)   Staples
D)   Circuit CityE) A) and B)
F) B) and D)

Question 12

The ________ approach of measuring similarity between observations is also referred to as the "City Block" distance measure.

Accepted Answer

A)   Manhattan distance
B)   Euclidean distance
C)   Matching coefficient
D)   Jaccard's coefficientE) None of the above
F) B) and C)

Question 13

The k-means clustering method can be inefficient and complex when used with large sample sizes.

Accepted Answer

A) True 
 B)False

Question 14

In cluster analysis, a market is segmented using ________.

Accepted Answer

A)   outlier values
B)   shared traits
C)   dissimilar characteristics
D)   distance from company headquartersE) A) and D)
F) None of the above

Exam 8: Cluster Analysis

The two most common techniques of cluster analysis discussed in the chapter are and .

Correct Answer
verified

Ward's method measures the average distance between each observation in a cluster and a cluster centroid.

Correct Answer
verified

Explain how cluster analysis functions.

Correct Answer
Answered by ExamLex AI
Cluster analysis is a data analysis tech...
View Answer

The Matching coefficient approach of measuring similarity between observations

Correct Answer
verified

Explain how automotive manufacturers such as Nissan Motor Group and Daimler AG use segmentation strategies to maximize marketing capabilities, new product development, pricing strategy, and advertising.

Correct Answer
Answered by ExamLex AI
Automotive manufacturers such as Nissan ...
View Answer

Which of the following companies spent $50 million remodeling stores and training staff according to identified consumer segments, labeled as Buzz, Jill, and Barry, to enhance in-store customer experiences, resulting in a 10 percent growth in sales?

Correct Answer
verified

The ________ approach of measuring similarity between observations is also referred to as the "City Block" distance measure.

Correct Answer
verified

The k-means clustering method can be inefficient and complex when used with large sample sizes.

Correct Answer
verified

In cluster analysis, a market is segmented using ________.

Correct Answer
verified

Describe how American Express has achieved business success through market segmentation.

Correct Answer
Answered by ExamLex AI
American Express has achieved business s...
View Answer

In the k-means clustering analysis, the silhouette score is calculated ________.

Correct Answer
verified

The first step in the k-means clustering algorithm is ________.

Correct Answer
verified

In which of the following methods of linking individual observations both within and between clusters is similarity defined as the shortest distance from an object in a cluster to an object from another cluster?

Correct Answer
verified

Identify a true statement regarding the divisive clustering approach of hierarchical clustering.

Correct Answer
verified

Exam 8: Cluster Analysis

The two most common techniques of cluster analysis discussed in the chapter are ________ and ________.

Correct AnswerverifiedShow Answer

Ward's method measures the average distance between each observation in a cluster and a cluster centroid.

Correct AnswerverifiedShow Answer

Explain how cluster analysis functions.

Correct AnswerAnswered by ExamLex AICluster analysis is a data analysis tech...View AnswerShow Answer

The Matching coefficient approach of measuring similarity between observations

Correct AnswerverifiedShow Answer

Explain how automotive manufacturers such as Nissan Motor Group and Daimler AG use segmentation strategies to maximize marketing capabilities, new product development, pricing strategy, and advertising.

Correct AnswerAnswered by ExamLex AIAutomotive manufacturers such as Nissan ...View AnswerShow Answer

Which of the following companies spent $50 million remodeling stores and training staff according to identified consumer segments, labeled as Buzz, Jill, and Barry, to enhance in-store customer experiences, resulting in a 10 percent growth in sales?

Correct AnswerverifiedShow Answer

The ________ approach of measuring similarity between observations is also referred to as the "City Block" distance measure.

Correct AnswerverifiedShow Answer

The k-means clustering method can be inefficient and complex when used with large sample sizes.

Correct AnswerverifiedShow Answer

In cluster analysis, a market is segmented using ________.

Correct AnswerverifiedShow Answer

Describe how American Express has achieved business success through market segmentation.

Correct AnswerAnswered by ExamLex AIAmerican Express has achieved business s...View AnswerShow Answer

In the k-means clustering analysis, the silhouette score is calculated ________.

Correct AnswerverifiedShow Answer

The first step in the k-means clustering algorithm is ________.

Correct AnswerverifiedShow Answer

In which of the following methods of linking individual observations both within and between clusters is similarity defined as the shortest distance from an object in a cluster to an object from another cluster?

Correct AnswerverifiedShow Answer

Identify a true statement regarding the divisive clustering approach of hierarchical clustering.

Correct AnswerverifiedShow Answer

The two most common techniques of cluster analysis discussed in the chapter are and .

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Cluster analysis is a data analysis tech...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Automotive manufacturers such as Nissan ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
Answered by ExamLex AI
American Express has achieved business s...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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